The SBK Superbike Village project comes to life during the Italian Round of the Superbike World Championship this weekend at Monza.

It is a place where companies and clients, products and consumers can mix, mingle and live together a unique and direct marketing experience.

An innovative way of intending communication through a vast series of opportunities that range from brand evaluation to product displays and direct sales, from promotion to the creation of mini-entertainment events; all this to allow companies to enter in touch with potential new clients and to keep customers loyal.

Motorbikes, SBK Fan Day, Branding, Sport & Entertainment all represent the fundamental features of the SBK Superbike Village.

Three intense days of activity (from Friday to Sunday) in an area of 10,000 sq m and thousands of fans who can admire the latest high-performance Superbike models, watch the races from a reserved grandstand, be thrilled by the spectacular antics of professional stuntmen, purchase items of clothing of one's own hero and much more.

The first edition can already boast the presence of prestigious brands such as Aprilia, BMW, Ducati, Yamaha representing bike firms, and Coca-Cola, Phillip Morris, Eni, Motodays, Wind, Dainese, Headbanger, Braking, Oakley, Virgin Radio, Ticket-One, Motology, Motonline from the specialized and non-specialized sectors.

To complete the offer a vast series of Merchandising Partners including DoDesign, MGS Group and Alan.

Other SBK Superbike Villages will be organized at the Misano (June 10-12) and Imola (September 23-25) Rounds.

Further information is available on www.worldsbk.com.